General Manager, Children’s Media, PBS
“Opening Worlds of Possibilities”
As General Manager of Children’s Programming at PBS, Lesli Rotenberg is responsible for the strategic direction of an innovative, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers, helping to prepare children for success in school and in life. Lesli leads a cross disciplinary team charged with content production, digital development, multi-platform asset distribution, education resources, marketing and communications and educational product creation for the #1 children’s media brand. Eighty percent of all children ages 2-8 watch PBS KIDS, more minutes were spent viewing kids video on pbskids.org than any other kids’ site last year and each month pbskids.org attracts over 11 million unique visitors.
Under Lesli’s leadership, PBS has aggressively transformed itself from a broadcast company to a multi-platform leader that opens up worlds of possibilities for all children through educational television, mobile, the Web, interactive whiteboards, an award-winning line of toys and streaming video.